TrustedID’s Acquires Catalog Choice
Did you know that unsolicited mail, such as pre-approved credit offers, is not only a huge nuisance and waste of natural resources, but also a major privacy risk. More than ever, consumers need to take control over their mailbox. To support this goal, TrustedID is proud to announce that we’re acquired Catalog Choice, the nation’s largest mail preference service.
Catalog Choice is a no-brainer for us when it comes to increasing our broad suite of identity protection. It brings a variety of new features to the TrustedID family, including:
• A free membership program;
• Premium services; and
• Community partnerships
Simply stated, Catalog Choice gives consumers an easy option to opt out of unwanted mail to protect their privacy and reduce paper waste. The addition of Catalog Choice will help us to continue development of value-added services that help consumers protect their privacy and identity.
So just who is Catalog Choice? If you haven’t already heard of them, you might want to learn more about what they can do for you. In short, they prevent unwanted mail, which is something we all can benefits from. With more than 1.5 million consumers already using Catalog Choice to stop unwanted mail, it’s hard to ignore the benefits.
In addition to its free consumer service, Catalog Choice partners with some 100 cities around the U.S. to:
• Help merchants use Catalog Choice to manage their subscription preferences and maintain best practices in their customer contact communications.
• Create customized mail preference programs that help local municipalities achieve zero waste goals by empowering citizens to reduce unwanted advertising mail.
The TrustedID team is excited to bring Catalog Choice into its family of identity protection services. To support our new development, 100 percent of the proceeds from the acquisition will go to the Catalog Choice Foundation – a nonprofit that will provide grants to worthy projects that help people reduce unwanted mail and save natural resources.
The Catalog Choice service will continue to operate at www.catalogchoice.org and in association with communities across the nation. Existing and new Catalog Choice users will have full access to the free opt-out service and MailStop™ solutions—including MailStop Mobile, MailStop Envelopes and MailStop Shield.
Do you consider unsolicited mail a risk to your identity? Tell us your thoughts on our Facebook and Twitter pages. We’re always up for some good conversation!
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